How does it work?

You’re invited to take part in a social experiment mediated through close monitor of our food choices. This experiment imagines a society in which government assigns value to your dietary decisions based on a Food Carbon Footprint Index (FCFI). Each individual is assigned 100 carbon points per day and will be asked to log their food choices via a web application. Food with a high FCFI correspond to a higher point value and vice versa. Upon entering your consumption information, the system will return an index signifying the carbon footprint of the choice. Your information will then be displayed on a global leaderboard open for others to judge you.
Okay, got it!